the selling factory // marketing
build it brick by brick.
As the first Marketing Manager at this rapidly expanding startup, I contributed to the entire rebranding of The Selling Factory (TSF) by creating freshly designed marketing assets and spearheading the launch of TSF’s WordPress website. Beyond web design and social media management, I detected new marketing channels with the potential to accelerate the company’s pipeline, such as implementing SEO, engaging in direct mail, and producing blog and video content.
ready, set, grow!
In January 2022, we launched TSF’s first ever marketing internship program, recruiting and leading University of Florida students with diverse backgrounds, including mass communications, psychology, advertising, and information systems. The program allowed us to delegate marketing tasks and provide a valuable learning experience for marketing interns while also making room to strategize new methods for growth.
stuff i produced
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building communities around parking with matthew schull
By learning how to adapt to communication styles at TSF, Matthew Schull found ways to expand his clientele at Spot Ranger, a Gainesville service by students for students to combat the scarcity of parking on campus.
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learning by listening with victoria zamitalo
As an SDR at TSF who has worked with organizations across various industries, Victoria Zamitalo understands the importance of empathy in sales, which she will implement in her future career as a history educator.
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expressing value through exclusivity with kai ishimi
During his time at TSF, Kai leveraged his selling skills to communicate value for products at "Kai's Collectibles", an online shop where he procures the rarest goods including comic books, playing cards, and gaming consoles.
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tsf moves downtown
TSF’s new office space is located in Downtown Gainesville, just three blocks from the University of Florida and steps away from food parks and coffee shops, making it a convenient commute for student SDRs interning in-person.
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blog: bridging generations
By practicing empathy in our ever changing environment, businesses can provide workplace solutions to unite generational differences.
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blog: new website + UX
TSF announces a fresh new look for its website based on rebranding improved user experience to better serve visitors’ needs.
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blog: returning to the office
Returning to work in the office after working from home for over a year can be unnerving, but these 5 tips can reduce stress during the transition.
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blog: thoughtful hiring
Reduce turnover and lower costs for your entire organization by properly assessing a good fit for your team during the hiring process.
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blog: network nurturing
Prosperous networkers understand the psychology and value of meaningful online interactions and networking on LinkedIn.
